The revenue or activity target a salesperson is expected to hit in a given period.
How Quota is used in sales
In a real sales workflow, the revenue or activity target a salesperson is expected to hit in a given period. "% to quota" is one of the highest-signal numbers on your resume — always include it if positive. This helps a hiring manager understand how the term connects to the work you performed.
Frequently asked questions
What happens if you don't hit quota?
Consequences vary by company, but missing quota for multiple consecutive periods commonly triggers a performance improvement plan, coaching, or in some cases separation, depending on the org's policies.
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